This video will set the stage for what you are about to learn and why it is so important to the growth of your business. Remember, the best marketer makes the most money, so pay close attention.
THE SCIENCE OF persuasion
TAKE A FEW MINUTES AND WATCH THIS
1. Reciprocity - Obligation to give when you receive
2. Scarcity - People want more of the things there are less of
3. Authority - People follow credible, knowledgeable experts
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4. Consistency - Asking for small commitments that can be made
5. Liking - 3 factors
a. People who are similar to us
b. People who pay us compliments
c. People who cooperate with us
6. Consensus - People will look to the actions of others to determine their own
WATCH: IMAGE CREATION
Your Goal - Create content that is:
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Easy to read
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Shareable by others
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Accurately dated
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Highlighting agent success
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Fills the entire image
WATCH: SOCIAL MEDIA POSTS
Your Goal - Share content that:
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Gives recognition
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Shines light on individual success
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Encourages continued behavior
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Shows prospects what is possible
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Directs people forward (to next action)
MUST WATCH: EXECUTIVE COMMUNICATION
The secret to expediency in business is to communicate with enough necessary information to get the job/project done correctly, without too much information that invokes questions and confusion. Watch, learn, and implement. Remember, successful people decide quickly and work efficiently.
UP NEXT: EMAIL MARKETING
This is by far your very best marketing tool at hand - master this and you win.
Your #1 Goal - Upload every email you can get your hands on to your email list and drip on them with positive, opportunistic, successful content - daily. Have each email sent drive the readers back to your website. You must create an easy-to-follow system, or else you are just lighting your marketing dollars on fire.
WATCH: TEXT BLASTS
WATCH: UNIQUE DOMAINS
Your Goal - Send messages that are:
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Important & Time sensitive
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Lead coupons​
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Team training calls
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Corporate updates
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REMEMBER: Every text message gets opened
Your Goal - Collect more leads by:
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Upgrading your marketing
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Owning digital real estate
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Your own name​
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Your agency name
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Simple and easy to follow domains
WATCH: WEBSITE CREATION
Your Goal - Design a site to:
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Elevate your brand
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Increase your credibility
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Reduce recruiting pressure
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Direct people to Rogue IMO video
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Generate agent recruiting leads
WATCH: ZOOM WEBINARS
Your Goal - Host agency calls to:
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Update your agents
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Show recognition & review leaderboards
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Train new agents
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Create team camaraderie
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Have content to upload to YouTube
WATCH: YOUTUBE CHANNEL
Your Goal - Create a channel to:
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Grow your subscribers
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Love on your teams
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Excite prospects to watch
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Create congruence
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Broaden searchability
WATCH: FINAL THOUGHTS
To Recap:
Your primary goal - the #1 thing you are trying to accomplish with all of these marketing efforts - is to generate agent recruiting leads.
Start your marketing. Analyze your results. Adapt where necessary. Grow your agency.
THE COMPLETE POWERPOINT PRESENTATION
Everything covered at length in the videos above can be found categorized in these slides for further review. We encourage you to use this resource to the max. Remember, the best marketer makes the most money.